More importantly, the AdWords Editor is still an incredibly powerful tool once you take time to learn it. It has since been updated to reflect changes in the AdWords Editor with the release of version 12.1. Note: This article was originally written when AdWords Editor 11.0 was released. It’s still not the prettiest program you’ll see but compared to previous versions it’s downright gorgeous. However, Google recently took steps to improve things by releasing AdWords Editor 12.1, which brings some useful new features and a significant interface overhaul. The editor, which allows you to download your AdWords account to let you work on it offline, remains the best and quickest option for making bulk changes, and for any changes where you need to double-check your work before taking it live.īut while the online AdWords interface has continued to improve every year, the Editor has been relatively stagnant with an ugly, outdated interface and in some cases weirdly limited features. For years, PPC ninjas (and ninjas-in-training) have sung the praises of Google’s powerful AdWords companion program: the AdWords Editor.

Adwords editor lets users